At GreyFox Ads, we believe that high-quality French OpenWeb delivers true efficiency to advertisers. We offer Media Traders Master Deals specifically designed to tackle the major friction points of the programmatic ecosystem.
Key obstacles affecting media traders' campaign efficiency today.
Today, the OpenWeb is split into three distinct blocks, fragmenting audience targeting. Advertisers heavily concentrate on the "OK Consent & OK Cookie" segment, leaving other valuable audiences overlooked…
"Made for Advertising" sites and subdomains abuse ad clutter, auto-refreshes, ad rotations, and shrunk creatives, creating a detrimental experience for both brands and users…
Most carbon measurement tools rely solely on ads.txt files to estimate publisher carbon footprints. This declarative methodology is imprecise, rarely cleaned, and ignores adtech throttling…
While some resellers provide real value, most bid requests are simply "bid repeats," forcing advertisers to pay unnecessary intermediation fees…
This is often the case with data segments like "Sports Interest" that end up serving impressions on generic sports websites without added value…
The daily responsibilities of Media Traders have become significantly more complex over recent years…
Traders face immense difficulty tracking where their media spend actually goes, particularly across OpenAuction environments…
A versatile, all-in-one deal designed to solve programmatic ecosystem inefficiencies.
The Master Deal deploys tailored tactics for each audience block to effectively reach users despite technical constraints.
By analyzing bid request volumes against real site traffic, GreyFox Ads identifies and systematically excludes suspicious MFA domains from Master Deals.
GreyFox Ads optimizes delivery on users' primary personal devices while maximizing brand screen share for genuine engagement.
GreyFox Ads exclusively selects publisher SSP_Seats and high-value reseller seats, eliminating unjustified middleman costs.
Instead of relying on outdated files, we actively optimize carbon footprints by eliminating waste (MFA, bid repeats, inefficient formats…).
Only pay data costs when they deliver measurable, incremental value to your campaigns.
GreyFox Ads discloses the complete cost breakdown so Media Traders know exactly where their budget goes (media costs, targeting fees, GreyFox fees, etc.).
Key industry players who rely on GreyFox Ads expertise.
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