The GreyFox Ads Master Deal
One Deal ID. More efficient, simpler and more transparent programmatic buying.
The GreyFox Ads Master Deal brings media quality, audience targeting, attention and supply optimization together in one activation across the French Open Web.
Built for trading teams seeking better campaign quality without adding more settings, deals or intermediaries.
Why rethink programmatic buying?
A single campaign can involve low-quality inventory, cluttered placements, complex supply paths and heavy cookie dependence. The Master Deal addresses these challenges together, rather than one at a time.
Inconsistent quality
Long-tail inventory, ad-cluttered sites and small placements can reduce the actual impact of creatives.
Fragmented audiences
Cookie-only strategies can miss valuable opportunities for incremental reach.
Complexity and opacity
Too many settings, intermediaries and hard-to-understand fees.
How does the GreyFox Ads Master Deal work?
Curation happens upstream of the media buy, with a single Deal ID activated directly from your DSP.
Curate premium supply
- Prioritize a curated selection of approximately 700 French websites to avoid the long tail.
- Exclude ad-cluttered websites and subdomains.
- Optimize viewability and the share of screen occupied by ads (screenshare).
- Supply Path Optimization (SPO): favor direct publisher routes and resellers that add measurable value.
Deploy smarter targeting
- Go beyond cookie-only targeting.
- Combine contextual signals, panels, available identifiers and cookies as appropriate.
- Prioritize incremental data value and avoid unnecessary data fees.
- Extend reach across cookieless environments.
Simplify activation
- One Deal ID for the media trader.
- Curation settings are managed upstream through the GreyFox Ads curator seat.
- Potential activation through DSPs such as DV360, The Trade Desk, Amazon DSP, Adform or Hawk, subject to compatibility and setup.
- Fewer line items and manual steps for the buying team.
Make costs transparent
- Provide a breakdown of the different cost components.
- Show the value delivered by services and intermediaries.
- Apply data fees only where incremental value justifies them.
- Make buying decisions easier to explain and document.
Source: the GreyFox Ads article explaining the Master Deal’s objectives and mechanics.
Launch a campaign in three steps
Define your brief
Objectives, formats, DSP, audiences, KPIs, brand-safety requirements and campaign geography.
Configure the Master Deal
GreyFox Ads prepares the inventory selection and curation strategy tailored to the brief.
Activate and optimize
The trading team activates the Deal ID in its DSP and monitors campaign performance.
100+ targeting strategies. One Master Deal. Media targets exceeded.
For a programmatic video campaign exceeding €100,000, GreyFox Ads orchestrated over 100 targeting line items through a single Deal ID, using curated supply and exceeding the stated media targets.
“GreyFox orchestrates the complexity. Traders just have to cue the music!”
Anonymized client case study. Results relate to this specific campaign and do not guarantee performance on future campaigns.
Who is the Master Deal for?
Media agencies and trading desks
Streamline programmatic activation, reduce manual operations and access curated inventory with clearly explained costs.
Advertisers
Understand the media supply chain, quality standards and optimization levers used to deliver campaigns.
Looking for strategic support as well? Explore our programmatic curation consulting services.
Master Deal FAQs
What is the GreyFox Ads Master Deal?
A single programmatic Deal ID providing access to curated French Open Web inventory, with supply quality, targeting, attention and transparency criteria.
What problems does the Master Deal address?
Low-quality long-tail sites, ad-cluttered placements, unnecessary intermediaries, cookie dependence, complex setups and opaque fees.
How do I activate the Master Deal?
Activate a single Deal ID in a compatible DSP. Technical setup and availability must be confirmed with GreyFox Ads for each platform and use case.
Can the Master Deal reach cookieless audiences?
It combines contextual signals, panels and available identifiers to complement cookie-based targeting strategies.
How are costs handled?
GreyFox Ads provides a detailed cost breakdown so buyers can understand the components of their investment.
Ready to activate a Master Deal?
Tell us about your objectives, DSP and campaign requirements. We’ll get back to you to discuss activation options.