Programmatic Advertising: Watch GreyFox Ads at Open Garden Innovators 😊
On February 4, GreyFox Ads had the great honor of joining Nicolas Jaimes and Loïc Sfiligoi from Pubstack on stage at Open Garden Innovators for a challenging discussion:
“State of Programmatic: The End of Easy Money, the Beginning of Tough Choices.”
🎬 Watch the replay of our panel discussion here:
That's the short version of our diagnosis and recommendations.
How Can We Revitalize the French Open Web?
🗞️ For a deeper dive into how the Open Web could regain momentum, we also wrote a (rather long!) article for Open Garden:
https://lnkd.in/eTJwdsdc
The goal is to identify concrete ways for publishers to radically improve the Open Web's value proposition — for both advertisers and users — against the major platforms.
According to the SRI (France's online advertising trade association), these platforms now account for 74% of the market share referenced in our analysis. And the clock is ticking: the Alliance Digitale Open Web Barometer offers further context on the challenges facing publishers.
Why Does a Quality Open Web Matter for Advertisers?
At GreyFox Ads, we believe a high-quality Open Web delivers real advertising effectiveness — and has the potential to deliver much more.
Our Master Deals are designed to tackle as many of the industry's recurring problems as possible:
📡 Supply Path Optimization (SPO): direct access to publisher SSP seats
🚫 Exclusion of ad-cluttered websites and subdomains
📐 Optimization of ad visibility and screen share
🎯 Audience targeting across cookie-based, cookieless and consentless environments, where technically and legally appropriate
🛡️ Brand safety filters
👌 Simple activation for programmatic media traders
🪟 Transparent fees and supply-chain costs
Looking for a Quality Programmatic Advertising Partner?
📩 Contact GreyFox Ads to discuss your display and video advertising challenges!
Original LinkedIn post:
Looking for a trusted programmatic partner?
Let’s discuss curation, media performance and transparency.